Reader Profile

Male: 59%
Female: 41%
Median Age: 43
Median HHI: $149,540
Age Breakdown:

• 18-34: 20%
• 35-44: 35%
• 45-54: 30%
• 55+: 15%

HHI: $150,000+  50%
HHI: $250,000+  17%

Liquid Assets (excluding home):

• Average: $1,079,000

Net Worth (includes home):

• Average: $1,621,000

Own Multiple Residences: 35%
Audience: 550,000
Rate base: 125,000
Readers-Per-Copy: 4.4